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"WHY PERFORMANCE WEB SOUND?" |
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to Navigate! Perfomance Web Sound: |
15 Compelling Reasons Why You Should Add Perfomance Web Sound to Your Marketing Message By Bob Penney, Audio Marketing Consultant I′ve been in marketing and sales all my working life, the last three years as an Audio Marketing Consultant. I have helped many businessmen implement and benefit from a professional sound package and in the process I′ve learnt a lot too! Here are some of the key reasons why I think you should consider a professional audio package for your website right now:- Easier: What can be more boring than just having to read some text? Most people prefer not to read if they can avoid it. It′s easier to listen to something than it is to read it! Amazing Fact: People remember 70% of what they hear but only 20% of what they read. That′s a 350% factor in favour of audio. Now if you′ve got both – you are covering both bases. Immediate Impact: Professionally produced audio engages your visitor in your site′s proposition immediately, so that he stays on your site longer. Which means more time to absorb your sales message and for you to present your case. Trust: The old adage is still true, people buy from people first. The human voice presents an opportunity to build a personal rapport and a relationship built on trust. This leads to an increased likelihood of a successful sale! Persuasion: The easiest way to persuade someone to do something is to [verbally] ask them to do it. People find it much easier to say “Yes” than “No”. So ask [verbally] your customer to order, or to fill in the form, or to send you an email, or to pick up the phone and talk to you. Technology: There′s no credible technical obstacle today for you to not include a professionally produced sound pitch on your website. Virtually everyone has broadband; so if done it won′t slow down your visitor′s experience. Access: All laptops have speakers built in. Home PC′s are multi-media systems where your prospect is positively expecting an audio visual experience. So give your prospects what they want! Sure some PC′s don′t have sound, but you don′t want to miss the majority who do. Competitive Advantage: Let′s face it, in terms of a professionally produced audio sales pitch; you can be one of the first. The vast majority of your competitors are light years behind. Let them play catch up! Boost Credibility: A professionally produced sound package boosts interest and credibility; which means your prospects or customers are more motivated to do business with you. Save Time: Within 8 seconds of arriving on your site, your prospect has made his first important decision! Adding a relevant and well scripted performance sound package can help your valuable prospect save time and decide not to look elsewhere, or not to hit the back button. More Activity: It′s not unusual to experience up to 60% more page hits once a carefully scripted and professionally produced sound package has been implemented. Efficiency: 70% of web traffic time is literally spent scanning the headlines, captions and bullet points. In 20 to 60 seconds of audio, you can deliver perfectly clearly your key message and persuade your prospect to become one of your customers. Science: UCSD Neuroscientists found that attention to sound influences ability to see. For most people sight is the most dominant and well developed sense. However, this means that your website visitor will perceive your message more clearly if they both hear it and see it! Memory Retention: The human voice penetrates through to the subconscious like nothing else. If your want your client to remember your message, then say it! Consistency: Most web activity is browsing, so you don′t really know what part of your web copy has been read, never mind actually taken in! Summary information delivered as a professional audio presentation, means you can deliver a consistent message every time with nothing left out. Summary: So these are some of the compelling reasons why your website business could benefit from Performance Web Sound. What that′s likely to mean to you, is down to what exactly you are trying to achieve. However, it could be any one or all of more hits, more enquiries, more sales, lower cost of conversion, lower bounce rate, lower cost per sale, higher sign up rate and keeping ahead of your competitors. So if Performance Web Sound is not worth trying out, then I really don′t know what is! |
