Rod Turvey, Managing Direcor, Zapp Canopy Umbrellas Ltd

"Zapp are the leading supplier of canopy based products for all applications whether restaurants, farmers markets, hotels, general markets, cafes, pubs, street trading or any other outdoor application."

"Our website is important to us as it helps our potential clients find out more about our canopies and awnings, and how they can help increase sales."

"The web sound production on our key pages helps builds rapport with our visitors, through the backgound scene setting sound of each audio presentation. On top of that, the carefully crafted verbal presentation makes our site more human and definately makes a positive impact!"

"Although I don't have concrete figures on the increase in sales (as we don't sell directly through our website), I feel it helps us win more business, keeps us ahead of our competitors and it is proving to be a good investment in our marketing."

Chris Moran, Partner at Moran Travel:  

"At Moran Travel, we have a dedicated department specialising in personally escorted safaris to Africa. Our safaripride.co.uk website with it's PERSUASIVE AUDIO, portrays the unique and appealing nature of these tours."

"The carefully crafted Audio Production quickly puts across our key messages, in a much better and quicker way than by looking at a PC screen alone. The audio then leaves you with the sound of bush crickets in the background, which in a subtle and yet persuasive way, really sets the scene for a holiday in the African bush."

"The primary objective of our site is to encourage our potential clients to pick up the phone and start talking to us. I that know when someone has been on the website and experienced the multi media pitch, they are pretty keen!"

"So why don't you visit safaripride.co.uk and find out for yourself? I won't be at all surprised if you then pick up the phone, call me and start talking to me about your potential trip of a lifetime ... may be even to see the big cats and elephants in Eastern Botswana! I look forward to hearing from you."

5 Star Windows & Conservatories Ltd

5 Star Windows & Conservatories are based in the Midlands, where they are widely known as the company, “Where all the best deals for windows and conservatories come from.”

Richard Manser, Managing Director, has implemented Performance Web Sound on his two websites www.5starwindows.co.uk and www.5star-online.co.uk.

On the main landing pages of these sites, the audio production classically and quickly catches your attention. It then summarises 5 Star Windows’ business proposition and gives very clear direction to take the next step.

Web sound clips are also implemented on their important pages where further action is required, including the quote / pricing and contact us pages.

"Comparing statistics for the three month period before and after going live with Performance Web Sound, pages per visit increased by 21% and hits per visit went up by 28%." Said Richard.

Richard Manser went on to say, “I would whole heartedly recommend implementing Performance Web Sound to anyone who wants more business from their website.”

At Feel Good Direct, we couldn’t agree more!

Dave Hobday, Proprietor, Avonside Accident Repair Centre, Salisbury

"I know people prefer not to read if they can avoid it. That's why we decided to enhance the appeal and results from our website with the addition of a Performance Web Sound Production."

"For us, the difference the Web Sound Production makes to our website, is the same as the difference between a silent, black & white Charlie Chaplin movie and the experience of HD TV with a surround sound system! Apart from novelty value, would you honestly go back to silent black & white?"

John Jones of OpportunityTruth.com

"Quite frankly I was amazed at the difference adding web sound clips made to my business! My market is business opportunity seekers and the purpose of the website is to persuade my prospects to sign up for a free trial module of the FREEDOM Course. The take up subscription rate is 48% higher with the very directional performance web sound production than without it."

Parcel2Go.com  

Founded in the year 2000, Parcel2go.com has quickly become the largest online parcel delivery service in the UK. Through being nimble in their approach to the internet, the website business has grown to over 300,000 unique visitors per month.

Richard Mercer, Business Development Director, when asked why did Parcel2Go.com implement Performance Website Audio Clips, said; “We endeavour to be early adopters of new technologies which help us become a more efficient and a more profitable business.”

Parcel2Go.com use Performance Web Sound Clips in specific instances on the website to steer visitors to take a specific and preferred action. For example, on the Contact Us page, the Sound Clip encourages the visitor to click on the “Live Help” tab as opposed to completing the “Contact Us Form”. This leads to higher levels of customer satisfaction, as queries and problems are resolved much quicker.

2 Cousins  

2 Cousins are countrywide providers of mobile elevated working platforms.

On visiting their home page, the audio presentation succinctly expresses their unique selling proposition. This ensures their prospects know 2 Cousins provide competitive pricing and the best deal on aerial work platforms and hydraulic lifts.

Keith John, Director, without giving away any information useful to their competitors, said; "With sound we earn more money now out of the website."

Creffields Timber and Boards Ltd

Nigel Creffield, Chairman, said, "Now the website has sound on some of the key pages, our visitors are spending significantly more time on the site. Which is something I'm absolutely delighted about! Our web company, who monitor the site statistics for us, confirm that visitors are spending typically 10-15 seconds longer per page."

"What's also interesting, is that when I initially discussed the potential merits of web sound with my web company, they advised against the idea. But now the facts have made them change their minds."

In terms of optimising a website's performance, the stickier a website the better. When visitors spend more time on your site, that means more exposure to your carefully crafted marketing messages, which ultimately brings you more business.